WHAT IS FRIENDZ?
Friendz is a fast-growing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: the word of mouth on social media.
Friendz is proud to have introduced in the digital marketing scenario a new way of doing advertising, based on peer-to-peer communication.
Friendz for brands: advertising campaigns
Friendz is a successful product that is providing services through the support of a community of over 200.000 users, continuously engaged in the activities of running the app. The community is always ready and willing to participate in the campaigns organised by Friendz, in exchange for rewards in the form of Friendz Coins. The coins are issued in order to motivate and appreciate the users for their participation in content creation and validation.
Our success story so far
Friendz has been actively present in the market since 2016. During this period, we have offered services to more than 200 multinational brands. Our team is composed of 35 people, with different backgrounds and skills, operating in our three offices based in, Milan, Rome and Madrid. Friendz app boasts over 200,000 organic users who have published well over 3.000.000 pictures in the last two years. As proof of its success, Friendz received €500.000 worth of financing, enabling it to reach the break-even point in only 18 months from the day of commencement of business. At the end of 2017, revenues hit a record € 1,200,000. An increase of 310% compared to 2016. In fact, we expect to close the financial year profitably.
Next steps for the future
Friendz is planning to integrate its platform with blockchain, thus rendering the picture validation and reward distribution processes automatic. This will be useful in further developing our business through the blockchain technology. On the one hand, trust between the users and the companies will be enhanced with a parallel increase of the products and services offered. On the other hand, our community will become larger and multi-national.
Friendz Coins will become the main currency used by brands to connect with their audience on social media. Companies will directly interact with a highly engaged community of users that will create contents and perform other marketing actions on demand.
Friendz offers a variety of digital advertising services, among which brand awareness and product placement campaigns, sharing content activities and market researches. Friendz community can take part to the activities available on the platform, supporting brands in the process of content creation and validation. The participation is compensated with Friendz Coins that can be spent in Friendz network of ecommerce platforms and physical shops.
Clients will recognize Friendz Coins as the standard currency to activate highly engaged communities. Clients have access to a dedicated dashboard where it is possible to set the activities up and monitor their results.
Activity approvers are highly skilled users with a professional background that validate the activity set up by the client. They check that all the guidelines needed for the content creation are available and comply with Friendz policy before making the activity visible to the community. Approvers are rewarded in Friendz Coins.
Users find a list of the activities available in the platform, read the guidelines and create the required content. If the content is good enough, it is published on their social media profile and they are rewarded in Friendz Coins.
Contents approvers are highly skilled users that satisfy specific quality and experience requirements in using the platform. Their task is to check every content uploaded, making sure that it complies with Friendz and Brands policies. Content approvers are rewarded in Friendz Coins at the end of the validation activity.
Friendz innovates the relationship between the publisher and his audience. The marketing communication system is not the typical top down but peer-to-peer: the reference target of the contents posted by a Friendz is his peer community composed by people that he directly knows.
Mar. 01, 2018 – Mar. 21, 2018
40 Million USD
1 FDZ = $0.067
YES, Start date TBA
|Min/Max Transaction Amount:||
MIN 0.1 ETH / NO MAX
Mar. 22, 2018
|Trade on Exchange:||
Beginning of April (The Rock Trading and others TOP 10 exchanges TBA soon)
|Role of Token:||